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NEVER BLEND IN

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The Adidas ZX Flux is Adidas' attempt to take on the Nike AirMax. And when they launched a camouflage version of the model they asked us to come up with something that would sell to millennials. But instead of a traditional ad for the shoe, we wanted to create something the kids actually wanted to watch. So we came up with the idea 'Never blend in' and created a music video for one of the hottest hip-hop acts on the planet, Big Sean. The film was directed by Warren Fu through Partizan.