In 2016 Doritos launched two limited edition flavors, ‘Ultimate Cheeseburger’ and ‘Sizzling Salsa’. But only one could stay on the shelf. Instead of asking customers which one they liked, we wanted to know which one they hated and would like to destroy. People were asked to submit methods of destruction using #DestroyDoritosA or #DestroyDoritosB. We then turned the most creative ones into films, gifs and stills that we shared with the community. Over the course of four weeks, we created almost 100 bespoke assets and the campaign was trending on Twitter on several occasions. The project was brought to life by ‘We Think Things’ through Pocko.