_

#DESTROYDORITOS

_

In 2016 Doritos launched two limited edition flavors, ‘Ultimate Cheeseburger’ and ‘Sizzling Salsa’. But only one could stay on the shelf. Instead of asking customers which one they liked, we wanted to know which one they hated and would like to destroy. People were asked to submit methods of destruction using #DestroyDoritosA or #DestroyDoritosB. We then turned the most creative ones into films, gifs and stills that we shared with the community. Over the course of four weeks, we created almost 100 bespoke assets and the campaign was trending on Twitter on several occasions. The project was brought to life by ‘We Think Things’ through Pocko. 

160722_Doritos_Batch3_Statics_Cheese_UK160722_Doritos_Batch3_Statics_Cheese_UK
160624_Doritos_Batch1_Statics_HorseKnight_UK160624_Doritos_Batch1_Statics_HorseKnight_UK