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THE

RICHEST MAN IN

THE WORLD

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Martini is one of the most iconic brands in the world. But they had lost their way. Not only with their customers, but with a whole generation of potential drinkers. We had to make Martini something young drinkers across Europe would consider. So we came up with 'Play with Time' an idea that puts time over money. Because let's face it, at the end of the day it's what you do with your time that matters. Not how much cash you've got. The campaign was a global relaunch of the brand and was shot by Jake Nava through Cherry.