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GET PERSONAL

WITH MOTORSPORT

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Mobil1 is the world's leading motor oil. But what people don't know is that it's actually the same oil that goes into your VW and that goes into Jenson Button's McLaren F1. We came up with the idea 'Get Personal with Motorsport' and filmed two big stunts where everyday people were given the Formula1 treatment. The campaign also extended online where people could win tickets to the F1 race in Sochi, Russia. The films were directed by Sam Cadman through Rouge and the stills were shot by Dan Burn-Forti through Making Pictures.

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